L’art de vivre is French and means the art of living. The L'art de vivre SS22 collection was designed during the Covid 19 pandemic. A challenging period where our freedoms were limited by lockdowns and restricted travels. For many people it has been a period of self reflection and enjoyment for the most important things in life such as family, friends, our local environment, self enjoyment and nature. It set a new standard for the most important things in life, and made us question the meaning of living in general.
L’art de vivre is meant to remind people of the joys of the smaller things and to look forward to the end of the pandemic, and the restrictions that we have endured. Nothing is more precious than our freedoms. We want people to feel good with themselves and look forward to the post-pandemic that will hopefully happen soon.